![]() In the early 2000s, after studying advertising and marketing, she logged time as a California legislative aide in health care she went on to helm social-media strategy and hiring at Everlane, along with other clients in fashion and tech. For her, the impulse to disrupt this corner of the market was born out of converging experiences. Imagine these products for (and by) the sort of person who reads The Gentlewoman, bathes with minimalist bars of Binu Binu soap, and wears a Paloma Wool blouse bearing dainty illustrations of the female form-as cofounder Éva Goicochea has on during a recent meeting. It’s just as energizing to encounter the level of sophistication, both in aesthetics and in messaging, you’d expect from two thirtysomethings in Brooklyn. ![]() In the wake of the past year’s #MeToo revelations, with headlines dominated by transgressions and tilted power dynamics, it’s refreshing to reconsider sex on its own merits. Like a rush of dopamine, the neurotransmitter connected to the brain’s reward system. “You just bought a $10 juice, but let’s spend some time taking care of yourself in other ways that have similar benefits,” says cofounder Dina Epstein. But what about a morning romp? Maude-a new collection of pared-down essentials, including condoms, a vibrator, and two takes on lube-is making a case for good sex. ![]() ![]() What’s the best way to start off the day? With the wellness movement in overdrive, the rituals for new-and-improved living are plenty: hot water with lemon as a digestive wake-up whole-body dry brushing to boost microcirculation meditation for a clear mind. ![]()
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